Engaged fandoms. Trusted IP. Commercial impact.
Who We Are
Across globally recognised IP including Bluey, BBC Earth, Doctor Who and Top Gear, we produce and publish platform-native content on YouTube, TikTok and other socials, building passionate fan communities. By investing in creators, new IP and original storytelling, we deliver trusted, premium digital experiences designed for repeat engagement and cultural relevance.
For advertising partners, we offer access to our hyper-engaged loyal audiences, award-winning editorial content, and creative ideation that tells meaningful branded stories. Partner with us to connect your brand with fandoms that care, share and come back again and again.
Autos
Blending technical innovation with raw power, trusted consumer advice and mind-expanding adventure. On the starting grid: Top Gear and Top Gear Classic.
test
Family
Trusted, high-quality kids’ storytelling that builds time together through learning, play and fun. Global hit Bluey leads, alongside favourites Zog, Flying Doctors and My Friend Maisy.
Work with us
Leverage our brand authority and engaged fan communities through the following ad solutions, to ensure your messaging reaches key audiences, wherever they engage:
DIRECT ADS
Designed to give you scalable reach, direct ads are a great way to get guaranteed visibility across trusted BBC Studios premium content. Includes guaranteed pre-roll, companion ads, display takeover and share of voice opportunities on YouTube, and paid social client collaboration ads delivered via Meta’s Handshake tool.
SPONSORSHIPS
Building brand affinity through association with our premium programming, Sponsorships are ideal for reaching our highly engaged fan communities. Brand messaging includes sponsor credits and optional product placement across YouTube, social and digital platforms.
CUSTOM AD FEATURES
For clients wanting something more bespoke and immersive, Custom Ad Features allow us to tell memorable brand stories through culturally relevant content experiences. Working closely with our creative teams, we’ll use creators, premium IP and digital-first formats to achieve your tailored goals.
#1
Sources: YouTube analytics, BAMM Fandom Survey 2026
Our Affinity Pillars
As audiences, platforms and revenue models evolve, value is no longer driven by scale alone. Engaged audiences, returning to trusted, multiplatform ecosystems of world-class IP and creators is where we believe we can offer market-leading value for partners. We’ve grouped our audiences around shared interests, behaviours and fandoms, and called them our Affinity Pillars:
Our Team
Jasmin Dawson - SVP, Digital
Lindsay Turner - VP, Digital Growth & Strategy
Laura Jenkins - Director, Brand Partnerships
Jasmin Foye - Director, Digital Sales, UK & ROW
Brittany Waters - Director, Digital Sales, Americas
Contact Us
*mandatory fields
This contact form uses cookies
To show you the contact form, we need your permission to use cookies that support this functionality. You can use the button below to update your preferences to enable cookies permanently or allow them just once. You can change your settings at any time via the Cookie Preferences link in the footer of this site. To learn more, see our Privacy Options.